Aabid Youssef is an interdisciplinary creative with a focus on photography, video and design. His work, both personal and commercial, often recites themes surrounding enchantment: finding context through androgyny, beginnings and a fascination with music subcultures.
Youssef works very closely with musicians and focuses on their evolution and development as artists through portraiture and video. Recent subjects have included musicians Alex Cameron, Lola Kirke, Superbody, Sneaks, Joel Eel, Thrillers and Shade. Featuring a distinct monochromatic colour scheme, Youssef’s artist portraits are bathed in intrigue and an uncertain allure regarding his subjects.
In 2018 Youssef founded Howler, a Toronto-based football-inspired apparel brand. The brand is influenced by 90’s soccer culture and Youssef’s sports-focused upbringing in Cairo. Howler mixes modern streetwear sensibilities with subtle football references to offer a label that speaks to underground soccer culture. Since Launch, Howler has been featured on both GQ and Complex.
In 2019 Youssef directed “Ecstasy”, the latest music video for Washington-based musician and close collaborator Sneaks. “Ecstasy “was entirely conceived, shot, directed and edited by Youssef and was featured in The New York Times.
Youssef’s recent commercial clients have included Tim Hortons, eBay, Love Beauty and Planet, Becel, Axe and Sunkist. He has recently been published in The New York Times, GQ, Complex, Vice, The Line of Best Fit and The Fader. Youssef lives and works in Toronto, Ontario.